Illuminated sidecar

This bicycle with a big illuminated arrow as a sidecar, shows the citizens of Utrecht the way to the bicycle parkings. Inspired by the arrow of Google Maps, we designed a physical signpost. We generate attention through cycling around during events in the city, and mainly want to attract young people. This was the winning design  for the competition: Fiets 'm Erin! Supported by Municipality of Utrecht and University of Arts and Design Utrecht.